What is hype fashion?

This post is the first sequel of the main blog, i will have sequels up every sunday come back next sunday for more.

For those unfamiliar with what a "hypebeast" is, the hype part refers to wearing the most exclusive clothes that everyone's talking about.Not only just the clothes but everyone talks about, but the rarest clothes, the clothes that sell out, the clothes that are exclusively available in certain places, certain pop ups, or maybe they are available only online.This trend "hypebeast" has really blown up on another level, its the topic of discussion for every second teen you see.

A lot of people often refer to this as overpriced and impractical, but there are teenagers and school drop outs who are making a living out of these clothes by buying them for the retail price and selling them for a higher amount and making profit.

Just being exclusive and expensive is not the only reason hype fashion has blown upit is because it is different, these brands are doing something different, you would not walk by in a zara and h and m and find an all camoed out jacket with a tiger on its hood.

But this fashion has blown up to the point that these basic brands with a cheap price tag are recreating these items, they are re creating the shoes, tshirts etc.

There are a lot of brands that come under this "hypebeast catagory" but it is not just based on the brand its based on the hype for the specific clothing that brand has provided, for example supremes most hyped items are t-shirts or accessories that scream supreme or have a big logo in the middle of their t-shirt.A few other examples could be bape, off white, palace,balenciaga.I mean i know there is a big difference between the high end and hype but brands like gucci and balenciaga are basing their latest products off some of these "hypebeast" or streetwear products.

thank you,

Harsh khubchandani

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